Discussion question week 11 Assignment Example | Topics and Well Written Essays - 250 words

Discussion question week 11 - Assignment Example Meeting this competency can be a challenge though not impossible. The use of knowledge of legal and ethical issues that is relevant to higher education and nursing education. It came in handy a basis for making decisions when implementing policies and procedures related to students faculty and the educational environment. The feedback from colleagues, peers, patients and administrative evaluation came in handy as far as improving role effectiveness is concerned. Open-mindedness is the key to improving individual and personal performance, and the educator role is no exception. Facing the audience with an open came in handy during my practicum. Though the fact that I had to face criticism from my audience that came as a shock. I expected reception and obedience from them. For an educator to accomplish their aims, one needs to gain their trust, and this takes a while. Practicum didn’t give me enough time. Therefore given another chance as an educator, I will maintain contact with my audience for a longer time and even follow up on their response to the knowledge they acquire. Giving attention to whether the information is relevant and

The Production Process Of Monster Inc Film Studies Essay

The Production Process Of Monster Inc Film Studies Essay The process of movie making entails four stages, development, pre-production, production and post-production. The development stage involves the process of creating the story line. At the pre-production level the technical challenges are addressed. It is in the production stage that the actual filming takes place and polishing of the movie is done at the post production stage. The Pixar process through which Monster Inc passes is detailed below. Step1: This step entails explaining of the idea about the movie to the audience and the members of the development team. At this stage the originality of the idea is pivotal as it translates to how viable the movie is. The idea of Sulley and Mike working for Monsters Inc is an incredible idea and so is the inclusion of Boo. The work was developed from the two artists namely Docter and Grant. The adult man had the childhood drawings come to life and start plaguing on his existence. He could see the monsters but the other could not. The monsters represented the fears he had to deal with as a kid and which he did not. However, these monsters disappeared at he continued to overcome these fears. Step 2: this idea is then written down in what is referred to as text treatment. It also worth mentioning that it necessary to come up with many text treatments as they help in opening up the possibilities available. In addition, such treatments help to refine the main idea of the story. For instance, the initial idea was to have a 32 year old man who could see the monsters but which was later changed to an innocent girl. Step 3: Elisabeth (12) defines storyboards as the graphic organizers which could include illustrations and images and are necessary in the movie making process for the purpose of pre-visualizing a motion picture. It is a tedious and intricate process and was developed in Walt Disney Studio in 1930s. This concept of story boards is credited to Webb Smith where scenes would be drawn in different sheets of paper and would be pinned on a bulletin board (Mark 65). This proved effective in telling a story in a sequence. The Monster Inc incorporates story boards and is better described as a hand drawn comic book version. The artists receive the scripts and they are then expected to make the drawings. The sequences by the artists utilize the emotions from the scripts to be able to make the illustrations. The drawn out sequence is then handed to the director of Monster Inc. Step 4: In making of the Monster Inc movie the scratch voice is used to the story board reels. However, professional actors are hired when the story and the dialogue have been perfected. It is also worth noting that the actors hired need not depend on the script alone but also need to improvise to make the movie interesting. The actors hired for different role in Monster Inc then record the lines in different ways and the best ones are chosen. However, if the scratch voices are good enough then there will we no need to follow the rest of the process. Sulley the massive monster who finds himself in trouble was played by John Goodman who had a rich and wide vocal range. His voice also similar to that of a bear and it seemed to fit to this role. Finding the voice for Boo was challenging and it is the voice of Mary Gibbs who plays this role that brought the energy needed. In addition she was playful and fit in well in this role. Step 5: This is the stage where by the illustration by the story board is developed into a reel. The reel is able to tell a story without the need to have a pitcher person to tell the story behind the shooting of Monster Inc. This process is pivotal in the making of Monster Inc as it helps in validating the sequence of the story. The editorial of Monster Inc also takes this chance to ascertain the elements required for each shot. For instance, in this movie Joe Rauft did the story board and also was the scratch voice of Sullivan. Step 6: The art department utilizes the work from the above process and brings life to the scenes. In particular this involves creating inspirational art, illustrating the world and the characters. In addition, the artists also design sets, props, visual looks for surfaces and colors which will be necessary lighting. In looking for the style of Monstropolis the production designers had to go to view different locations which could inspire the design of the movie. 22 different sets were designed for the movie and some of theses sets included the Boos bedroom, sushi eatery, Harryhausens and home of yeti. Step 7: This step is another tedious task in the making of Monster Inc. The characters, sets and props to be used are sculpted by hand and then scanned in three dimensions. These elements are then given avars and the animators use them to make the movements. In this movie the clay sculptures were made and then digitized for the main characters. For the rest of the monsters they were created by the computer using the kit of virtual parts. It is also worth noting that in order to give the animators a lot of movement those modeling the characters used Geppetto; a program used to add more controls. Step 8: This is an interesting stage where the sets are dressed with prop models in bringing out a realistic scene. It also worth noting that those charged with this task, work closely with the director in ensuring his vision of Monster Inc is being actualized. For instance in making the monsters colorful, the city and the factory had to be muted. Step 9: The real work of taking shots then starts and the story is translated into 3-dimensional scenes. This stage is involving for the layout crew of Monster Inc, who use a virtual camera to create shots while capturing the emotion of each scene. Multiple shots are created for each scene and this helps the editorial team to make the best choice of the shots that will give the maximums story telling effect. Step 10: At this point the layout, dialog, sound, character and models are already done and the animators choreograph the movements and facial expressions of the characters and this is done for each and every scene. Computer controls are used and avars are also necessary at this point. The movement of the Boss shirt and Sullivan long fluid fur posed a great challenge. How do you animate every wrinkle in both of theses two characters clothes? This required the use of simulations that would automatically generate such movements. Similarly, for Boo having the hair was another problem and Docter found a temporary solution by use of pigtails which were easier to animate. However, this was also complicated by the fact that these movements needed to be realistic. In particular, the Boos shirt had to drape in an aesthetically appealing way and Sulleys hair had to stick out attractively as well. The animator John Kahrs was in-charge of Sulley and lead animator for Boo was Dave DeVan. Step 11: At this point the shading is done to bringing out different color effects. In shooting of Monster Inc this was done by using software which allowed complex variations where the color shifted with the lighting. Step 12: It is the lighting that completes the whole picture and at this stage the key, fill and bounce lights become important in enhancing the mood and emotion of the characters in the scene (Richard 45). The room ambience is also defined in creating a realistic and giving out the right impression. Step 13: At last the sets, colors, character movement are put in one frame. The Pixars process used in making the Monster Inc utilized a huge computer system which interpreted the data and incorporated the motion blur. After this was done the completion of Monster Inc required final touches from the various departments. For instance the special effects and sound effects were added. In particular, the photo-science department recorded the digital frames in readiness for projection. Work Cited Elisabeth, Weis Film Sound: Theory and Practice. Columbia University Press, 1985 Mark, CottaVaz. The Invisible Art: The Legends of Movie Matte Painting, Chronicle Books, 2004 Richard, Reckitt. Special Effects: The History and Technique, Billboard Books; 2nd edition, 2007

Emerson And The Poet Essay -- essays research papers

Ralph Waldo Emerson states in The Poet the question, which is what is the poet? He says that all men express their feelings, but what makes a poet is that he has more ability to express his own. For example, a poet would express the beauty of nature well, while men who are less expressive cannot give nature the worth it should be given, related to reality of course. A poet would talk, as well about â€Å"the common wealth† not â€Å"his own wealth†. What is meant by that is that he does not only convey his own feelings and his own experience in life, but he carries the beauty of truth he sees with his art, and mostly the beauty the poet would see is in nature. In page 374, you will find all the details that have been explained before. His idea of a poet is not wrong at all. He reminds me so much ...

Marketing 311 Study Guide Midterm 1

1. Managing customers as assets? – * Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized * Different types of customers require different relationship management strategies * Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction * 2. Marketing Mix (4 P’s) * Product, price, place and promotion—the controllable set of activities that a firm uses to respond to the wants of its target markets * Product- goods, services and ideas Price-everything the buyer gives up (time, energy, money) in exchange for the product * Place- all the activities necessary to get the product to the right customer when that customer wants it. * Supply chain management- the set of approaches and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehou ses, stores, and other firms involved in the transaction, such as transportation companies into a seamless value chain. This allows merchandise to be produced and distributed in the right quantities, to the right place, and at the right time. * Promotion- Communicating the value of a product to its customers. * 3. Consumer decision making process- * Need Recognition- consumers recognize that they have an unsatisfied need and want to go from their needy state to a desired state. The bigger this gap is=the greater the need recognition. * Functional needs- pertains to the performance of a product or service. Psychological needs- pertain to the personal gratification consumers associate with a product or service. **shoes are needed to keep feet clean. $500 shoes satisfy a psychological need. * THE KEY TO SUCCESSFUL MARKETING: establishing a balance between these two needs that best appeals to that firm’s target market * Search For Information- second step is to search for info about various options that will satisfy the need. The length of time spent on this will relate to how much risk is involved should you hoose the wrong option. * Internal search for information- the buyer examines his own memory and knowledge about the option. * External search for information- buyer seeks information from outside himself to make a decision. Talking with friends, family, sales people, research online†¦ * Factors the affect consumer’s’ search process * Perceived Benefits vs. Perceived Costs – is it worth the time and effort? If there is high risk (buying a house) people will spend more time researching. The Locus of Control – people with internal locus control believe they have control over the outcomes of their actions. These people do more researching. People with external locus of control believe that fate and external factors control outcomes. It doesn’t matter to them how long they spend searching. * Actual or Perceived Risk- Performance, Financial and psychological risks influence how long and how much research will be done. * Performance Risk - risk of getting a bad (poorly performing) product. Financial Risk- risk with money outlay. Warranties reduce that risk * Psychological risks- how people feel if a product does not convey the right image * Type of Product or Service- specialty, shopping, and convenience products * Specialty goods and services- people have a strong preference and will expend time looking for the best supplier (prius vs other hybrid†¦) * Shopping goods and services- going from store to store looking for a product (perfume, shoes†¦. * Convenience goods and services- things that do not require research and are often purchases without very much thought (bread, soap†¦) * Evaluation of Alternatives- sifting through the available choices they have gathered info on and evaluating the option available to them. Universal sets- all possible choices available to them for that product * Retrieval sets- brands or stores that can be easily remembered and always come to mind * Evoked set- alternative brands and stores that a customer states they would consider when making a choice(companies want to be here to increase likelihood of purchase and reduce searching in other areas). This is the group that the choice has been narrowed down to by specific criteria. * Evaluative criteria- a set of important attributes about a particular product. ( looking for a tv†¦picture quality, rightness, reputation, technical support†¦) * Determinant attributes- product or service features that are important to the buyer and where competing brands may differ. * Consumer decision rules- the set of rules and criteria that consumers use consciously or subconsciously to quickly and efficiently select from alternatives. * Compensatory- assumes that the consumer trades off one characteristic for another. * Non compensatory- when consumers choose a product or service on the basis of a characteristic regardless of the value of its other characteristics. Decision heuristics- mental shortcuts that help a consumer narrow down choices. Price, brand, product presentation * Purchase and Consumption- buying a product and â€Å"putting it to the test† * Ritual consumption- pattern of behaviors tied to life events that affect what and how we consume. Symbolic meaning and vary my importance and culture. * Post Purchase- marketers are interested in this because it involves actual customers rather than potential customers. Satisfied customers become repeat customers. Customer satisfaction- build realistic expectations, demonstrate correct product use, stand behind the product with money back and warranty guarantees and encourage customer feedback * Post purchase dissonance- the uncomfortable feeling produced by inconsistency between beliefs and behaviors, buyer’s remorse * Customer loyalty- marketers attempt to solidify a loyal relationship with their customers * Undesirable consumer behavior- negative word of mouth * 4. Maslow's hierarchy? Maslow’s Hierarchy of N eeds * Physiological- basic biological necessities of life – food, shelter drink and rest. In most developed countries these needs are generally met, but in less fortunate countries they’re not. * Safety needs- protection and physical well being (airbags, alarms, vitamins†¦) * Love needs- relate to our interactions with others * Esteem needs- satisfy their inner desires, (yoga, meditation†¦) * Self actualization – occurs when you feel completely satisfied with your life and how you live. You don’t care what others think. * 5. BCG matrix? – Boston Consulting Group Matrix * Provides a framework for allocating resources among different units. Things are explained as being in one of four areas of a grid: * Cash cow- a unit that has a large market share in a mature, slow growing industry. Cash cows don’t require much more investment * Star- a business unit that has a large market share in a industry that is rapidly growing. They produce a lot of cash and require a lot of investment to keep up their competitive advantage * Question mark (Problem Child)- unit that has a small market share in a quickly growing market. They require a lot of resources and their potential is relatively unknown * Dog- a unit that has a small share of the market in a mature stable industry. Does not require investment. But could this money be used in a better unit? 6. Marketing strategy options- Marketing strategy- identifies a firms target market(s), a related marketing mix—their four P’s, the basis upon which the firm plans to build a sustainable competitive advantage * Sustainable competitive advantage- an advantage over the competition that is not easily copied and thus can be maintained over a long period of time. * Customer excellence- achieved when a firm develops a value based strategy for retaining loyal customers and provides outstanding customer service * ? Having a strong brand, unique merchandise and great customer service solidify this. Operational excellence- through efficient operations, excellent supply chain management, strong relationships with their suppliers and excellent human resource management to yield productive employees. * Product excellence- involves a focus on achieving high quality products; effective branding and positioning is key. * THE MARKETING PLAN * Define the business mission * Conduct a situation Analysis(Strengths, Weaknesses, Opportunities and Threats Analysis) * Identifying and Evaluating Opportunities using segmentation, targeting and positioning * Implement Marketing Mix and Allocate Resources Evaluate Performance Using Marketing Metrics * GROWTH STRATEGIES * Market Penetration- employs the existing marketing mix and focuses the firm’s efforts on existing customers. * May include: attracting new customers to the firm’s existing market, encouraging current customers to patronize the firm more often, * Requires efforts such as increase d advertising and additional sale and promotions, intensified distribution efforts in geographic areas where the product or service is already sold. Market Development Strategy- employs the existing marketing offering to reach new market segments whether domestic or international * International expansion is riskier because firms must deal with differences in culture, government regulations, supply chains and language. * Product Development Strategy- offers a new product of service to a firm’s current market. * Diversification strategy- introduces a new product or service to a market segment that currently is not served * Diversification opportunities may be either related or unrelated. When related the current target market and or marketing mix shares something in common with the new opportunity * Unrelated diversification lacks any common elements with the present business, so they do not capitalize on the cores strengths associated with markets or products. They are very risky. 7. Different types of Marketing Research options and their pros and cons? * Market Research Process * 1) Define the problem * 2) Develop the research plan * 3) Collect data * 4) Develop findings 5) Take Actions based on your findings * Sources of Data * Primary Research- original data collected by researchers themselves * Quantitative research is data analysis based on archival data, panel data or questionnaires from a large group of respondents * Qualitative research (e. g. ethnographic research) provides a holistic view of a research problem by integrating a larger number of variables, but asking only a few respondents * Secondary research- data collected and nalyzed by someone else * Ex ploratory Research- attempts to begin to understand the phenomenon of interest; also provides initial information wen the problem lacks any clear definition * Conclusive Research- provides the information needed to confirm preliminary insights which managers can use to pursue appropriate courses of action * Observation- exploratory research method that entails examining the purchase and consumption behaviors through personal or video camera scrutiny. In-Depth interview- exploratory research technique in which trained researchers as questions, listen to and record the answers and pose additional questions to clarify or expand on a particular issue. * Survey- a systematic means of collecting information from people that generally uses a questionnaire * Unstructured questions- open ended questions that allow respondents to answer in their own words * Structured questions- close-ended questions that proved respondents with specific answers to evaluate. How to evaluate the data- * Who co llected the data? * Would there be any reason to purposely misrepresent the facts? * For what purpose was the data collected? * How / when was the data collected? * Are the data internally consistent and logical in the light of known data sources or market factors? * Is the instrument available? 8. Coke Case? – After 99 years of Coca-Cola, executives decided to abandon their formula and start over. In the 1970’s people began preferring Pepsi to Coke during taste test groups. Coke conducted their own tests and found the same results. Looking to regain the market share, they decided to change their formula. Perception of this idea varied widely during focus group interviews. Secret tests of different coke formulas in cities across the country showed that 55% of people preferred the â€Å" New Coke. † Executives conducted a press conference to release this information. News spread quickly, and soon complaints came pouring in when people were aware. After this release only 30% of people preferred the new Coke. This is said to be the â€Å"Marketing Blunder of the Decade† 9. John Quelch's ideas on the â€Å"New Normal† (under lecture 3 or lecture 4? > slides)? * â€Å"New Normal† types of consumers Slam-on-the-brakes (sudden loss of income) Pained-but-patient(see light at the end, hope) Live-for-today(have job, party like 1999 Comfortably-well-offs(willing to postpone for now) * â€Å"New Normal† types of purchase Essentials (switch from organic to non-organic or switch brands). Treats (minimize quantity or frequency of purchases (e. g. , Haagen Daz). Post-ponables (e. g. , big ticket items like washers, TVs, remodeling, dental work, plastic surgery) Expendables (e. g. , multiple vacations per year, private schools, eating out, going out to movies) 10. Segmentation, target market, repositioning? * Types of Segmentation- * Niche Marketing * Focusing on meeting the needs of one specific target market * Often the best strategy for small companies in a large market * Can be risky if the niche is not large enough to be profitable * Differentiated Marketing Using several different marketing mixes to target several different target markets * Allows companies to target a larger number of customers * Can lead to higher market share overall * Can be difficult to maintain cost efficiencies with multiple marketing mixes * Individual Marketing * Customizing the marketing mix to meet individual needs * Ideal because marketers are meeting the needs of individual customers * Requires very detailed information on customers * Can be difficult/expen sive to implement Demographic Segmentation * Gender * Age * Race/Ethnicity * Income Level * Occupation * Education Level * Household size or composition * Psychographic Segmentation- * Based on social class, lifestyles, personality and beliefs * Often generalized from activities, interests and opinions * Can be difficult to categorize consumers but categorizations are likely to be more accurate than simple demographic segmentation * Criteria for good segmenting- * Consumers within a segment are homogeneous. * Consumers between segments are heterogeneous. The segment is profitable. * The segment is reachable. * Criteria for evaluating Segment Attractiveness * Size of the segment * Expected cost to reach the segment * Expected growth of the segment * Competition (ie: 5 forces framework) * Company objectives and resources (e. g. , synergies with other product lines or brands) * Targeting is evaluating each market segment’s attractiveness and selecting one or more segments to ent er. To do this, two steps are involved * Developing measures of segment attractiveness * Selecting the target market Positioning- * Goal: Show consumers that your brand can offer them more value than the competition can. * Positioning by competitors: Hertz- We’re #2, so we try harder * Positioning by attribute: Sendodyne- The toothpaste for sensitive teeth * Positioning by use or application: Nyquil- The nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine * Positioning by user: Pepsi- The Choice of the new generation * Positioning by product class: Taco Bell- Think outside the bun * 11. Reliability and Validity * Reliability – is the consistency of your measurement, or the degree to which an instrument measures the same way each time it is used under the same condition with the same subjects. In short, it is an estimate of the repeatability of your measurement. * Is an instrument reliable? * Test / Retest – in this appro ach you have the same subjects take the same survey multiple times. The idea behind test / retest is that subjects should get the same scores on test 1 and test two. * Internal consistency – in this approach you group similar questions together and measure how highly correlated they are with one another – Cronbach’s alpha is a measure of correlation used in this method * Validity – is more difficult to define than reliability but basically validity is a measure of how close we are to the truth when we conduct marketing research. Two examples: * Construct validity – are we really measuring what we think we’re measuring? e. g. , satisfaction, brand loyalty * External validity – will our results apply to other settings and contexts or are they limited to the subjects / contexts that we chose for our study? – e. g. , student subjects * * * * * *

Alcohol addiction in families is the main cause of family breakups

Alcohol has in the recent past become one of the major leading drug killers in most past of the world.   Alcohol addiction refers to cases where a person feels a compulsive need to take alcohol to help his or her body system to perform its normal tasks.A person is said to be addicted to alcohol when he or she cannot contain or limit alcohol drinking and any such attempts leads to withdrawal symptoms such as shakiness, anxiety and nausea.In the past, only â€Å"hard† drugs like cocaine, mandrax and heroine were thought to be hazardous to the health of an individual. However in the recent past, tobacco, caffeine and alcohol have also been categorized as drugs. These are usually used by many individuals around the world thus meaning that most of the people in the world are exposed to drugs regularly.However, these drugs are used in moderation by a majority of these people thus reducing any forms of negative effects which arises from drug abuse. Alcohol is very addictive and a m ajor cause of different health hazards to an individual. Alcohol addiction has also been attributed as a leading cause of family breakups and divorce especially in the western countries. Family addiction to alcohol especially by the parents has dire consequences on marriage as well as the children (Dunlap, para 4).Hypothesis: Alcohol addiction in families is the main cause of family breakups, divorce and poor academic performance of children as well as drug abuse by young adults and also a leading killer in the United States as well as other parts of the world.Alcohol addiction in families and its effectsIn America for example, alcohol has been ranked the third cause of deaths with more than 100,000 people dying from alcohol related complications. It also costs the region about $ 150 billion annually which is lost through treatment of alcohol related complications, lost productivity, accidents and crime. It has also been the leading cause of the rising divorce cases in America as we ll as domestic violence.It is estimated that more than 14 million Americans struggle with drinking problem with about 8 million of these people being addicted to alcohol. While in the past alcohol was only being taken by men, this trend have changed with more women are becoming alcoholics. Alcohol is one of the most addictive drugs which have the potential of producing long term effects which could be devastating and terminal (Goodwin, pp 56).  In the recent past, the rate of alcohol related cases of divorce have increased in most parts of the world. However, since most of the addicts of alcohol start out as responsible drinkers, it has been hard to know when a person begins to be addicted to alcohol until it is sometimes too late. Alcohol addiction has been of rate among the top ten causes of divorce alongside infidelity and domestic violence.Alcoholism and alcohol addiction is one of the most cited reasons while filing for divorce cases in the United States as well as other coun tries around the world. Spouses who have lived long enough with alcohol addicts find it hard to continue supporting them especially due to the addictive nature of alcohol and the subsequent withdrawal symptoms which follow in attempts to stop alcohol consumption (Brian, para 4).Another effect of family alcohol addiction is that it leads to loss of livelihood of the addicted individual which usually leads to adverse effects on the family especially if the addicted person is the breadwinner. Usually, people who become addicted to alcohol find it difficult to live without it and in turn end up drinking even when working.Alcohol has been known to be a brain damager and excess consumption of the same lowers productivity of an individual hence job loss. Most of the parents who become addicted to alcohol end up losing their jobs which is devastating to the family and more so the children who lack basic necessities. Even after job loss, an addicted person continues to drink for the simple r eason that he or she cannot live without alcohol which only adds to the misery and disintegration of families.Also, the frustration and shame which comes with being unable to support a family drives a person to chronic consumption of alcohol which may lead to health complications or even at times death. This has far reaching psychological effects to the dependants of such a person. Also, a person who is addicted to alcohol becomes dependent on other family members thus increasing the family burden (Cleveland Clinic, para 2-3).Children who are reared by alcohol addicted parents are also not spared as they tend to engage in drug abuse or criminal activities to fill the void of their parents or guardians. Researches have revealed that most of the children in the rehabilitation centers have had a parent who engaged in and was addicted to alcohol.This is especially the case when both of the parents are addicted to alcohol. In such situations, children only find consolation in drug abuse as the parents are unavailable for them. With an attempt to escape the reality, children may also turn to alcohol or even other hard drugs like cocaine or heroine. The lives of such children end up being ruined just because of their parents’ addiction to alcoholism (Brian, para 6).Family addiction to alcohol is also a major contribution toward academic failure of many children. Alcohol addiction mostly of parents and other close family members affects the psychological development of an individual as well as the concentration capability.Alcohol addicts at times tend to be violent and unruly towards their family members including the children. This is in turn reflected in the academic performance of such children which is usually below the standard. Also, the social life of the children is negatively impacted by alcohol addiction in families.Children who hail from families with some members who are addicted to alcohol tend to be anti social and uncooperative. Psychologist argu e that this scenario is caused by the shame and frustration such children are put through by their alcohol addicted parents or siblings. They thus fear to associate as they feel that the other people may disown them or even discriminate them (Segal, Gerdes & Steiner, pp 235).Family alcohol addiction has been identified as a leading factor to domestic violence and other domestic related crimes like murder. Due to anger and frustration that most alcohol addicts go through especially after a divorce or loss of job, they tend to be aggressive and violent towards the other family members as a means of vetting out their frustrations. Most alcohol addicts also tend to live in denial and they blame their partners or at times the children for their failures.Most alcohol addicts also blame the family members as being the cause of their drinking habits. As they vet out their anger, they tend to be violent and may even commit murder leading to their subsequent incarceration. This leads to doubl e tragedy especially where parents either both or one are victims of alcohol addiction. Alcohol addiction is very costly to the family members as well as friends.In a recent study which was carried out in the United States, it showed that one child out to four children and this is approximately 28.6% is exposed to family alcohol dependence or alcohol abuse. There are many documented cases which correlate alcohol addiction and interpersonal violence (Adams, para 4).